We are constantly creating and developing innovative ways to keep kids entertained, challenged, and smiling.

The desire to stay ahead and continuously innovate is fundamental to our business. Predicting market trends and understanding the needs of shopping centres owners has become central to our success.

We are passionate about aligning our entertainment offerings to fit with the objective of creating highly desirable retail destinations.

Ride On’s core strength is identifying and anticipating the latest children’s trends so that we can design and develop the most popular and best performing rides.

Play On! brings shopping centres and retail locations to life by creating exciting, safe, accessible and fun environments for children. We attract and retain, entertain and delight shoppers with the experiences we create.

Unparalleled choice

With Ride On! You have an unparalleled choice of high earning, high quality children’s rides, backed by premium levels of service and management only a specialist operator can provide

Safety and Reliability

All our rides and play areas are manufactured and maintained to the highest standards, ensuring that safety is our number one priority.

Passion

We pride ourselves on providing a pro-active and professional service at all times, ensuring your customers receive a safe, reliable, and fun-filled experience.

We Know What Kids Want!

We like to think of ourselves as 'big kids', and our passion is in understanding what makes 'little kids' happy. Whether its the latest in character brands, toys or digital media, or team are across whats hot, and whats not.

Maintenance and presentation

By working with a minimal number of centres in each geographic area, our engineers have more time to ensure your equipment is well maintained and presented. This careful management allows us to provide you with much faster response times, seven days a week.

Professionalism

For over 25 years shopping centres have trusted us to deliver children's entertainment solutions. We take great pride in our professional approach to working with our customers and delivering a premium service offering.

The following are our core principles and values – the things we stand for.   We feel strongly about each of these, and aim to honour these values in the manner in which we do business.

  • Two Heads Are Better Than One
  • Work To Satisfy Customers
  • Our Word Is Our Bond
  • We Have A Right To Know How We Are Doing And To Be Supported
  • There Will Be No Surprises
  • Be Results Oriented and Have A Strong Sense of Urgency
  • Promote Teamwork And Behave Consistently
  • We Behave In A Manner That Reflects Continuous Improvement

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David Smorgon
Chairman

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Dale Smorgon
CEO

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Ricky Smorgon
Executive Director

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Tim Kerr
Executive Director

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Craig Beswick
Managing Director (UK)

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Michelle Baker
CFO

Eastland lifts the bar, creating a destination for kids play

6th May 2016

The most advanced new family entertainment areas in Australia were unveiled today at the new Eastland positioning the centre as a must-visit destination for families.

As play is such an important part of a child’s development the custom designed features encourage creative thinking and interaction while incorporating all major activities of jumping, running, climbing and sliding. Families attending Eastland can relax and enjoy the experience in the centre while their children play in a safe space.

The new entertainment features designed by Innovative Retail include Playtime Soft Play systems, a two-storey climbing net, an Australian first interactive digital water curtain and a soon to be installed slide from the car park connecting in central hub.

The sculptural soft play design features modern, artistic shapes and forms offering parents and kids opportunities to interact and play in a safe, hygienic and fulfilled environment.

 

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