We are constantly creating and developing innovative ways to keep kids entertained, challenged, and smiling.

The desire to stay ahead and continuously innovate is fundamental to our business. Predicting market trends and understanding the needs of shopping centres owners has become central to our success.

We are passionate about aligning our entertainment offerings to fit with the objective of creating highly desirable retail destinations.

Ride On’s core strength is identifying and anticipating the latest children’s trends so that we can design and develop the most popular and best performing rides.

Play On! brings shopping centres and retail locations to life by creating exciting, safe, accessible and fun environments for children. We attract and retain, entertain and delight shoppers with the experiences we create.

Unparalleled choice

With Ride On! You have an unparalleled choice of high earning, high quality children’s rides, backed by premium levels of service and management only a specialist operator can provide

Safety and Reliability

All our rides and play areas are manufactured and maintained to the highest standards, ensuring that safety is our number one priority.


We pride ourselves on providing a pro-active and professional service at all times, ensuring your customers receive a safe, reliable, and fun-filled experience.

We Know What Kids Want!

We like to think of ourselves as 'big kids', and our passion is in understanding what makes 'little kids' happy. Whether its the latest in character brands, toys or digital media, or team are across whats hot, and whats not.

Maintenance and presentation

By working with a minimal number of centres in each geographic area, our engineers have more time to ensure your equipment is well maintained and presented. This careful management allows us to provide you with much faster response times, seven days a week.


For over 25 years shopping centres have trusted us to deliver children's entertainment solutions. We take great pride in our professional approach to working with our customers and delivering a premium service offering.

The following are our core principles and values – the things we stand for.   We feel strongly about each of these, and aim to honour these values in the manner in which we do business.

  • Two Heads Are Better Than One
  • Work To Satisfy Customers
  • Our Word Is Our Bond
  • We Have A Right To Know How We Are Doing And To Be Supported
  • There Will Be No Surprises
  • Be Results Oriented and Have A Strong Sense of Urgency
  • Promote Teamwork And Behave Consistently
  • We Behave In A Manner That Reflects Continuous Improvement


David Smorgon


Dale Smorgon


Ricky Smorgon
Executive Director


Tim Kerr
Executive Director


Craig Beswick
Managing Director (UK)


Michelle Baker

Clever designs at Play On!

1st September 2016

Play On! continue to lead the world in the development and design of functional, safe and aesthetically exciting playground systems for shopping malls.

Drawing from a vast array of inspirations, our design team have executed hundreds of projects for leading mall owners – each with a unique character and style, and design to fit into even the most challenging retail environments.

Contact us today with your next playground project.

Playtime - Simon2Playtime - Simon2

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