Children’s Play at Melbourne Airport

13th December 2017

Today Innovative Retail and Melbourne Airport officially unveil a new children’s playground as part of the new look retail and dining precinct in the T2 International Terminal.

Chief of Retail at Melbourne Airport, Andrew Gardiner, said: “We are committed to continually improving traveller experience at the Airport. With more families travelling with children at Christmas time, than any other time of the year, it’s great to be able to provide an innovative playspace to keep youngsters entertained while their parents relax in our brand new retail and dining precinct at Terminal 2.”

The playspace consists of an innovative rope climbing structure to help children develop their hand eye coordination. It also features a line of sculptural connected cubes made from PLAYTIME SoftPlay systems that are designed for children to create their own fun through non-prescriptive play.

CEO of Innovative Retail, Dale Smorgon said: “We’ve worked closely with Melbourne Airport to deliver a colourful and engaging playspace that seamlessly fits within the Terminal, as well as catering to the needs of families and children travelling at Christmas time and throughout the year.

“We wanted to create a fun experience for the whole family, for kids to get active and be creative in the playspace, while parents relax before their flight and enjoy food from favourites such as Brunetti, Two Johns and the newly announced BaXa.”

Innovative Retail drew on their 25 years of experience to design the playground to suit children aged two to 10 years old to help encourage kids development through play.

“This is the second playground we’ve created for an airport in Australia, and the first to include a rope climbing structure. We are seeing a growing trend for airports and shopping centres alike looking for solutions to support families. Our recent research found that [1]90 per cent of shoppers agreed that having play facilities to entertain children at shopping centres enhanced the overall experience in the centre.”

The new playground is located at Gate 11 in the food and beverage precinct of the brand new T2 International Terminal at Melbourne Airport.

Families can be assured that health, safety and hygiene is a number one priority for Innovative Retail as all play areas have been manufactured and maintained to the highest quality. The play solutions are also fully compliant to the relevant Australian Safety Standards and are certified by an accredited third party safety auditor.

Innovative Retail provides a premium children’s entertainment service across more than 700 retail environments worldwide.


Ahoy, Matey

23rd October 2017

Charter Hall’s Secret Harbour Square.

Just recently opened to the public, is our latest installation at Secret Harbour, an outdoor, Pirate themed playground.

Sail the seven seas on our three part ship climber, equipped with fireman poles, slides and climbing nets, guaranteed to excite your imagination.




Garden Fun

3rd October 2017

We were honoured to work with 151 Property again on the Garden Playground upgrade at Waverley Gardens, our second install with the centre this year.

The green grassed area is now home to our ‘Nook’ Play>House and complimented with garden themed soft play to accommodate for toddlers.

Waverley’s Nook, which is now becoming a must have addition in our upcoming projects, includes climbing and pommel features along with a stunning timber and steel slide.

Not only have we created a place for children to play actively, but we have also created a striking and inviting space that caters to parents as well, with our banquette bench seating and pram parking.




Play time has never been so good.

23rd August 2017

 Welcome to the new kids zone at Top Ryde City Shopping Centre by Play On!

Boasting three separate zones that combine a mixture of passive, active and interactive play, suitable for children 0-12 years. The Piece de resistance is our custom built Play House, aptly coined the play gym, it features a rock climbing wall, rope climber, multiple slides, a tunnel and swivel pommels. To complement the climbing zone, there is the soft play area with two climbing mounds and blue blocks for hours of building fun. Lastly, enjoy some time out in the reading zone with a good book in a beanbag or some digital gameplay on the interactive U Create screens by NunoErin.



Park, Charge and Play

4th August 2017

Once again, our Play On! team have delivered an exceptional new play addition to QIC’s Eastland Shopping Centre, proving once again that they are the experts in play.

The Innovative focal points of the area are our very own designed Play Houses, adding play value at every turn.
Along with the two Play Houses you will find climbable boxes, activity tables and play blocks that allow for multiple patterns of play, igniting imaginations and inspiring thoughtful, active fun.
The space also boasts the much sought after pram parking bays, and charging station for parents.

Play On! and QIC have worked in partnership to create a space that not only delivers on fun and adds value to families shopping in the centre, but a space that flows seamlessly with the centre’s aesthetic. The minimalist, Scandi themed play space, places play functionality at the forefront without sacrificing on style.


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