Digital furniture adds sparkle at Eastland

21st December 2015

The newly redeveloped Eastland shopping centre in Ringwood, Victoria, today unveiled another first when they launched Australia’s first range of NunoErin’s digital furniture.     The LED benches installed this week feature a touch responsive system that continuously cycles through a series of eye catching programs tempting shoppers to sit, play and discover.

Commenting on the immediate popularity of the digital furniture, CEO of Innovative Retail, Dale Smorgon believes that “we are entering a new phase of technology that interacts with shoppers, constantly providing more immersive ways for us to be entertained, educated and informed.”

“Its particularly exciting for us to deliver this level of innovation for QIC, whose ‘connected centre’vision for Eastland is raising the bar for others to follow.”



Greensborough Plaza unveil new play area

21st September 2015

Play On! and the team at Blackstone formally opened the latest children’s play area at Greensborough Plaza this week.

After five months of carefully planning and design, the kids took over the dinosaur themed play space and begun to enjoy the benefits of the Playtime soft play product.

Janice, a regular shopper, and mother of two children was thrilled with the outcome and commented on the ‘different look’ and ‘cleanliness’ of the overall area.     “My 3 year old is already loving playing here, and I like the fact that we can sit and watch our kids play safely in a contained place”.

For more images go to ‘Gallery’.



Ride On! releases world’s first Octonauts ride

15th August 2015

Ride On! have partnered with Silvergate Media to release the world’s first Octonauts branded kiddie ride.  The stunning ride is modelled on the popular submarine ‘GUP A’, featured in the TV show.   Look out for these rides in retail locations across the country.


Play On! Roll out continues at Scentre Group

15th May 2015

Play On! Extend their partnership with Scentre Group, and earlier this year rolled out two new PlayWorlds at the landmark Southland Shopping Centre. The Play On! team designed and installed both spaces using Playtime’s unique ‘soft play’ structured foam elements.

The level 3 play area taking inspiration from Jack and the Beanstalk, whilst the level 2 space features an aquatic adventure playground.   Both spaces feature other digital elements – complimenting the ‘non prescriptive’ play zones with interactive components that stimulate the touch, sound and visual senses.


Ride On! Installs Kids Zone at Chadstone Shopping Centre

12th May 2015

Continuing to demonstrate its ability to innovate and deliver entertainment solutions within leading shopping malls, Ride On! recently designed and installed its ‘Kids Zone’ kiddie ride platform at Chadstone Shopping Centre.   Much to the delight of parents and children visiting the centre, the Kids Zone features a range of rides and offers parents some much needed bench seating to relax on whilst the kids experience the fun.

Mr Ricky Smorgon, Director, Innovative Retail commented: ” The latest innovations in presentation of Rides demonstrates the flexibility we have to match our Rides to the surrounding shopping centre aesthetics.    Working closely with the Novion team we were able to use materials and finishes that compliment the premium feel of Chadstone.”


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